"Brenda has an uncommon ability to write for anyone — shifting tone, format, and audience with what looks like effortlessness but is really just a deep understanding of people."
Katie Evans,
Content & Comms Leader
How I help companies grow
Executive ghostwriting
Thought leadership
SEO & AEO content
Content strategy
Case studies & Customer stories
Landing pages
Website copy
Email campaigns
Sales enablement
Research reports & white papers
Work examples
I help companies turn complex ideas into content that earns attention, builds trust, and moves people to action.
Build authority
The Grand Redesign (Upwork)
Thought-leadership book + sales presentation
Synthesized research, executive interviews, and customer stories into a 90-page thought-leadership platform that became the foundation for a VP-led speaking tour.
My thought-leadership work has appeared in Harvard Business Review, Forbes, and the Financial Times. Because much of it is ghostwritten, articles are available upon request.
Strengthen trust
Omic Uses AI + Upwork to Help Save Lives
Customer case study
Created a customer success story for biotech startup Omic from interview transcripts and raw video footage.
By focusing on the customer's mission, challenges, and breakthroughs, the story made the value of Upwork feel relatable, and relevant to prospective clients facing similar hiring and growth challenges.
Create demand
Why More SMBs Are Building Teams With Freelancers Today
SEO + AEO pillar article
Crafted an SEO- and AEO-driven pillar article around a growing business challenge: how companies access skills, scale capacity, and stay agile without adding full-time headcount.
Through customer proof, strategic internal linking, and solution-focused content architecture, the article attracted qualified prospects while showcasing Upwork's expertise, services, and success stories.
Inspire action
Why Your Tummy Still Hurts
Long-form direct-response sales letter
Crafted a long-form sales letter for a digestive health supplement in a highly competitive market. To stand out from countless products promising symptom relief, the letter reframed chronic digestive issues as evidence of a weakened digestive system and positioned the product as a root-cause solution.
Using emotional storytelling, customer proof, expert authority, objection handling, and risk reversal, the piece guided readers from frustration and skepticism to purchase.
What clients & collaborators say
"Brenda gets it right the first time. Her drafts are publishable from the start, requiring little more than a light polish. That kind of efficiency and precision is invaluable when you’re moving fast."
Robert McCauley,
Sr. Director, Content Marketing
"Her strategic thinking, paired with her storytelling ability, is something every writer should study. She doesn’t just put words together. She builds narratives with purpose and precision."
Olaniyi Musediq,
B2B SaaS Writer
"She’ll deliver content that not only makes you look good, but converts."
Carey Wodehouse,
Editorial Director
"Whether she’s interviewing a senior leader or a customer who has spent $1 or $1M, Brenda approaches every person with the same care, respect, and curiosity. She is a thoughtful steward of their stories, pulling out what matters most and honoring it with dignity."
Sheri Baker,
Customer Advocacy Leader
A bit about me
Before becoming a copywriter, I worked in corporate B2B sales. It taught me an important lesson: People are more open to buying when they feel understood.
That lesson shapes how I write. I help companies turn complex ideas into content people actually want to read. No jargon. No fluff. Just clear thinking, clear writing, and a genuine respect for the reader's time.
Fun facts
Favorite dessert:
Like to geek out on:
Handshakes vs hugs:
Bag of potato chips and a glass of red wine
Passion project:
Children's book about overcoming challenges through curiosity (brendado.com)
Behavioral science
Hugs
Need a writer who can ramp up quickly, work independently, and make complex ideas easier to understand?
Available for ongoing freelance engagements, contract roles, and remote in-house opportunities.
Let's talk.
Location
Greater Seattle area