Copywriting Tips

It’s tempting to observe how big companies market, then copy them. After all, if these big, savvy companies with big budgets do it, they must be right…right? Not always. Sometimes, following what other people do can make you look rude and presumptuous to your prospect. And that never helps sales. For instance, many big and [...]

As you probably learned, you can’t always use the same ad to sell the same product. Because your product may not change, but how your audience interprets its value in their life will. As if that wasn’t enough, their interpretation changes according to how their needs change, how your competition changes, where they learn about [...]

I received an email today written by the highly respected marketing dude, Frank Kern. Frank doesn’t have a typical guru personality. He’s super casual, fun-loving, and talks like a college frat boy with a surfboard under his arm. But don’t let that persona fool you. He’s all business, smart, and works hard. He gets away [...]

Email is so quick and cheap, it’s no surprise most businesses use it to get the word out about new products, special offers, and other promotions. But most emails end up with lackluster results because many businesses try to do all of the selling in the email. What they don’t understand is: Emails are not [...]